Price Promise
Our Price Promise
Great Value. Expert Advice. No Compromise on Service.
At First Choice Mobility, we believe you should be able to choose the right mobility equipment
with confidence, knowing you’re receiving a fair and competitive price.
If you find the same product available from another UK retailer for less,
let us know before you buy and, wherever reasonably possible, we’ll do our best to match it.
UK Mobility Specialists
Two Kent Showrooms
After-Sales Support
Free UK Mainland Delivery*
More Than Just the Lowest Price
Price is important – but when you’re buying mobility equipment, it isn’t the only thing that matters.
Products that appear identical can sometimes come with very different levels of warranty,
delivery, preparation and after-sales support.
That’s why, when we compare another retailer’s price, we make sure we’re genuinely comparing
like for like.
Our approach is simple:
we aim to offer competitive prices while maintaining the advice, service and support
we’d want our own families to receive.
What You Get When You Buy From First Choice Mobility
- Experienced advice from a specialist mobility retailer
- Two established mobility showrooms in Kent
- Help selecting equipment suitable for your individual needs
- Manufacturer-backed products and warranties
- After-sales support from a team you can contact
- Servicing, repairs and spare parts support
- Free standard delivery to most UK mainland addresses*
- VAT relief on qualifying products for eligible customers
- Straightforward, no-pressure advice
Found It Cheaper?
If you’ve found the same product advertised elsewhere for less, simply send us the competitor’s
website link or details of the offer before placing your order.
We’ll check the product, price and terms and let you know whether we’re able to match it.
If we can’t match the price, we’ll explain why – particularly if there are important differences
between the two offers.
How Our Price Promise Works
1. The Product Must Be Identical
It must be the same manufacturer, model, specification, size, colour and version where applicable.
2. It Must Be Brand New
The competitor’s product must be new and unused. Ex-display, demonstrator, refurbished,
reconditioned, damaged, returned or second-hand products are not normally eligible.
3. It Must Be In Stock
The competitor must genuinely have the product available to purchase at the advertised price.
4. The Retailer Must Be UK Based
The competing offer must normally be from an established UK retailer supplying the product
through an authorised UK distribution channel.
5. We Compare the Total Price
We compare the complete amount you would actually pay, including any compulsory delivery charges
or other unavoidable costs.
6. The Price Must Be Verifiable
The competing price must be publicly available and capable of being independently verified by us.
We Always Compare Like for Like
A lower advertised price doesn’t necessarily mean the overall offer is the same.
When reviewing a price match, we may take into account differences such as:
- Product specification
- Warranty
- Delivery charges
- Availability
- Product preparation or assembly
- After-sales support
- Any other unavoidable charges
What Isn’t Normally Covered?
Our Price Promise would not normally apply to:
- Private sellers
- Auction sites or marketplace sellers
- Overseas retailers
- Used, reconditioned or refurbished products
- Ex-display or demonstrator products
- Clearance, closing-down or liquidation sales
- Obvious pricing errors
- Trade or wholesale prices
- Membership-only pricing
- Personal or targeted discount codes
- Cashback offers
- Finance-specific promotional prices
- Expired offers
- Products that are not genuinely available to order
- Offers where the warranty, delivery or overall package is not equivalent
There may also be occasions where another retailer is advertising a product at a price at which
we cannot reasonably supply it. We reserve the right not to match an offer in these circumstances.
VAT Relief and Price Comparisons
Many mobility products may qualify for VAT relief when purchased by an eligible person
for their personal use.
To make sure the comparison is fair, we’ll compare prices on the same VAT basis.
This means a VAT-free price should be compared with another VAT-free price,
and a VAT-inclusive price with another VAT-inclusive price.
You can find out more on our
VAT Relief Explained
page.
Already Placed Your Order?
Wherever possible, please contact us before purchasing if you’d like us to
consider matching another retailer’s price.
If you’ve recently ordered from us and subsequently notice a lower advertised price,
you’re still welcome to contact us and we’ll review the circumstances fairly.
However, we cannot guarantee that a retrospective price adjustment will be possible.
A Fair Price – With Service You Can Rely On
We don’t believe mobility equipment should be sold on price alone.
Getting the right advice before purchasing – and knowing there is someone available to help afterwards –
can be every bit as important as the initial price.
We’ll always aim to offer a fair and competitive price, backed by the advice,
support and service you’d expect from a specialist mobility retailer.
Seen the Same Product for Less?
Send us the competitor’s website link or details of the offer and give us the opportunity to match it.
If we can match it, we’ll tell you. If we can’t, we’ll explain why.
Send Us the Price You’ve Found
Freedom, with confidence.
*Free standard delivery applies to eligible UK mainland orders. Additional charges may apply to
certain areas, including the Highlands and Islands, or where a specialist delivery service is required.
Please see our delivery information for full details.
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